All Posts by Dixie Carlton

Sense and Sensibilities

A few years ago, a movie was released called Sense and Sensibility – about a couple of dippy 18th century sisters facing financial ruin.  The tale of them and their suitors was a popular book by Emily Bronte and was considered to be quite ‘out there’ when first published.

Sexual appropriation has become far more common since the 1800s, but there a handful of idiosincrasies with variying impacts that the  sexually enlighted still deal with today. It seems that the general response towards conversations revolving around  sex or sexuality are met with a similar discourse regardless of whether the conversation being had is about kissing or more explicit sexual conduct.

Many well meaning parents and activists, have deemed that only the negative side of the conversation is noteworthy, making it harder to weigh in with any form of positive and healthy response. So must we fight against everything sexually related with all our might?

Some recent examples I’ve come across:

The idea of boys in changing rooms being exposed to other older boys or (horror) naked men, while taking a shower after a swim might terribly offend the senses of mothers of said boys.  An article posted in Mama Mia this week spoke of women being worried that boys and men are far less concerned about their nakedness than women are purported to be.   Women after all, are less likely to walk bravely naked Continue reading

Making time for making time together

Photo by Toa Heftiba on UnsplashImagine it’s Wednesday, and unexpectedly you have the day off.   It’s a week day, so you could probably justify all the reasons you should be catching up on errands, visiting a family member, lunch with a friend, or getting on top of that mess in the spare bedroom.  But what about making time together with your partner, to just be together.  To connect, share some space.   When was the last time you sat together and just held hands while you enjoyed that extra cup of coffee and read the paper to each other?  Why not take some time to simply take a long shower together this morning, and even go straight back to bed, to indulge in some long, uninhibited, noisy love making? Maybe even indulge in seconds so that those multiple orgasms are triggered and enjoyed?

On the weekend, if not working, there are a dozen or more things you can do. Every day after work or early morning, there are a million reasons to not take time to enjoy horizontal time out together.  Months can go by and you’re only having sex once or twice a week, if you’re lucky and it’s become a release, or quiet, quick affirmation to each other rather than a full expression of love for each other.

This is the kind of thing we need to prioritise.   Time for making time together.  To indulge in pleasure, taking the time to do that well.  To step into the space we hold open for each other to be fulfilled.

When you first start a new relationship – or go back to a ‘honeymoon phase’ within an existing relationship you make this kind of time for each other.  It’s new, it’s exciting, you can’t get enough of each other.  The sex is good, you’re exploring.   You’re indulging and learning.  So, who said you had to get on with life and stop doing that?   No one.   Over time, we default to the ‘basics’ and settle for what’s necessary, not what we truly want for or with each other.  Sometimes we have to just take the bull by the horns and say – enough, time for US and if we need to schedule it like we would anything else in our lives of importance, that’s what we’ll do.  And we’ll commit to that.  Because we know if we were new at this relationship we would have no problem with doing that.

If you don’t do this, before you know it, years have gone by and you’re barely functioning as a high functioning loving couple any more – instead you’re just doing what needs to be done, and dissatisfaction starts to take over – at least for one partner. When that happens, if you’re not willing or able to make time for togetherness that really counts, then you’ll be having to navigate doing that with another partner anyway, so why not just prioritise the relationship you’re already in.  😊


For more about this, join the discussion on our FB Group – Horizontal Happiness

#horizontalhappiness  #thatsexbook


The Importance of Physical Nurturing and Intimacy

Talking with my hairdresser the other day, and we go onto the subject of healthy lifestyles after 45.  She’s recently given up coffee, chocolate, and wine!   Yes seriously!   I know some people who would sooner give up lipstick than quit all three of those vices.  However, I then joked with her about…  “but you’re still having sex though right?”  She looked at me and laughed, and said, “hell yes, I’m not about to start playing around with my health in that way!”

Yes, for some of us, we’re wired that way.  Hormones are just busy old soldiers, making sure that we’re aware of our bits in ways that make it hard to concentrate if not scratched from time to time.

How often depends on a number of things, such as being single or part of a couple, and therefore availability, not to mention the libido levels of both partners.    Studies have shown that for some people the wiring is different, and sex is of significantly low or no interest, compared to those of us who believe it’s a necessary part of our lives.

Without sex, do we still have a fair chance of intimacy?

Without love-making first, how well do we engage with each other’s minds to have those poignant, deep, loving conversations about important things.  Some of those important things are simply talking about how we feel about each other – not what the kids are doing, or if we should take note of what ‘Bob and Jenny’ are going through with her parents.  Sometimes we just need to identify the beauty that is ‘us’ and talk about that… just that.

Photo by Oziel Gómez on UnsplashIf we refrain from regular sexual engagement with someone – anyone – because this also applies to those of us who are single – then do we lose the ability to feel a full range of normal emotions?  What it is to be held, stroked, hugged, and to rest in those moments is a normal part of life.  When doing that with a member of the opposite sex we are also attracted to, this can and often would lead to more stroking, caressing, and nurturing, loving holding.   This is why being able to do this with the person you’re already having a sexual relationship with is easier than if you’re single, and trying to get a level of physical intimacy you may need for what ever reason on any given day or night.  It just makes it better when you can, and do, take it to the limits and engage in totally giving yourself to each other as part of that physical nurturing time.

Love making is not about what we do, it’s about a space we choose to enter.   It’s about opening ourselves up to, and making time for it, the ability to do exactly that – physically nurture each other through what ever is going on at the time. Whether it’s a hard day, illness, death of a loved one, bad news, or even on the other side of that a lot of great news, sharing it with physical touch is a natural thing to do. Why do we refrain, or hold back?

How does that actually serve us?

For the sake of our mental and emotional health, we need to remember that touch is important. Without it we shut down, and that eventually will affect us physically too.

Are you nurturing the intimacy aspect of your relationship with regular physical nurturing? 

For more on this subject, pop over and join in the conversation in our FB Group

#thatsexbook   #horizontalhappiness



Eating an Elephant… one bite at a time!

I love that old saying – how do you eat an elephant… one bite at a time!  But sometimes it just feels endless doesn’t it?  I mean, the very nature of this industry – writing for a living – is one that takes time to develop.  It doesn’t matter how much you think you’ve done, there’s always something more to do.  And so my daily and weekly author task list helps, but it sure is a long list!
A typical week for me looks like:

  • Facebook, Twitter, and Instagram – check, post, review, reply and advertising.
  • Canva – keep developing new images for posting with blogs and social media.
  • Amazon – check stats, sales, and moderate anything that needs it in my uploads.
  • AMS – Amazon Advertising, to check, measure, and add campaigns.
  • Blogs – writing, checking, reading.
  • Keywords – adding new ones, checking what’s working and what’s not, and reviewing – constantly reviewing!
  • Mailchimp – newsletters, lists, automation, and reviews of activities.

And that’s before I even start to write! 
Plus there’s reading – the blogs and posts from other authors and those whom I follow to learn from .
Research – sometimes this can be just one more endless task too but so very necessary!
And finally – study time.   I’m currently enrolled in three new courses to ensure that this year I maximise my abilities to build up my career as a full time (well paid) author.
While these things all need time and attention, they all seem to need the same amount of input from me.   If I don’t keep on top of Social Media, I lag behind in sales.  If I skip reading blogs, doing my study program, or even just reading for pleasure (which I try to do for about two hours per week to keep my own writing skills sharp) then I notice I fall behind in sales and development, and of course I can’t afford to stop the actual writing either as I put pressure on myself to produce content.
While it’s a full time job to be a writer, no one ever said that more than half of an author’s time is spent doing everything but actually writing.  But that’s the way of it now.  The Ernest Hemmingway fantasy of sitting over a typewriter amid a cluster of sandflies while banging out a new chapter or three every week for an editor and publishing team who sees that the production phase is all taken care of while his agent keeps him steady with income and drink is just that – a big fat old fantasy. So is the level of income derived from writing for most of us.  And I have learned that you can’t just ‘decide at school to become a writer’ and go at it like you would an accounting or nursing career.  You have to focus on continual learning, feeding your mind and imagination, being prepared to starve until you sell something, and accept there are no guarantees of anything – ever!  But that if you manage to get the formula right, and create a great book (or five), then you really can anticipate success at some level as a writer.
So what’s the formula? Is there one?
Yes, I believe there is.  In fact, several – from the writing, to the production, to the marketing and distribution there are formulas for developing and publishing GOOD books.  But just as important as the formulas, is the need for patience.  Because it does take time.   As with most ‘overnight success’ stories, there are thousands of hours (nights) that go into creating anything truly outstanding in the creative arena.  And so you can’t enter this industry lightly, hoping for a magic carpet ride towards the big bucks and fancy awards!
This coming weekend I will be presenting a workshop session on publishing for thought leaders.  So this topic has been high on my mind this week.   Just what does it take to eat an elephant? Patience enough to consistently keep chewing away at it, one bite at a time!

Want FREE author resources?  Join my mailing list here for access to author specific resources you’ll love… 


It Won’t Happen Overnight, but it will happen!

I remember an advertising campaign a few years back featuring Rachel Hunter for Pantene.   The catchphrase was -with a cool shake of her golden locks -‘It won’t happen overnight, but it WILL happen.

That line became a cliche way faster than it took to work through a bottle of Pantene Shampoo.  And it’s one that I often find myself repeating to people I work with in marketing and more specifically in publishing.

It Wont Happen Overnight – but it WILL happen… it takes time, effort, a lot of talking, and the right combinations of online and offline promotion, but your book will eventually become well known, sell copies, and maybe even make you famous or rich.   But don’t rely on those last two… fame and fortune for writers is strictly a no-go-zone of thinking for anyone starting out as an author.

What really hit home for me about this last week was a meeting with an old client I worked with about five years ago who did a great book – and I mean every kid leaving school should read it! – he had a fantastic message about perseverance, opportunities, and making your life work for you.  But after a few months of limited sales, this man decided that it wasn’t really happening for him and despite a lot of wonderful feedback for his book and some very good speaking engagements, it was just easier to refocus on daily business.  And that’s OK.   I mean, not everyone wants to ride the horse to the end of the race when it comes to the amount of work and determination required to launch a speaking/writing career.

Many authors I’ve worked with have decided at various points along the way that there really are easier ways to make a living.   And mostly they are right.   A few have already launched a fantastic career as highly paid experts, coaches, speakers, and consultants even before they wrote their first book and for them the book was ‘the next obvious thing’ to do to keep momentum going, and re-affirm their position in the industry they had chosen to be in.

As I’ve said before, Guru-dom is a fickle and famine riddled place.  Not every book is going to make it to the best seller status so yearned for by every author.   But some do, and they do because there was a huge amount of planning, focus, and a reasonable amount of luck in the mix.

I’m working with another author at the moment who is hoping to recoup a lot of the money spent invested into the creation of his work.  This is where it will become a matter of was it a cost or investment…  the return.   You see, he’s devoted a long time and a lot of money into this project, and while his primary desire is to tell his story and open the way for opportunities to consult to others in his industry, the equally strong desire is to use this book to highlight the work he’s done, to shine a bright spotlight on what’s possible, and to recoup his investment through book sales and speaking opportunities.

So here’s what I say to people in these situations.

“It wont’ happen overnight, but it will happen…  IF, you do these things…”

Eight Steps to Author Success

  1. Write and publish a good quality book that has been well drafted, edited, proofed, and designed. Don’t just rush it, and make it an average book – this is your life’s work we’re talking about – make it special.
  2. Get really busy with your social media management.   Build a big following on Facebook, Twitter, Instagram etc.
  3. Do pre-sales via your social media networks, and direct people to special options for pre-ordering on Kindle and Amazon.
  4. Advertise your book via Google, Facebook Ads, boost your posts, create You Tube videos about it… SELL it!
  5. Sell your books via Kindle and Amazon IF you want to be sure of global options and author status.   There’s a lot more to this step, but it’s a big learning curve worth learning.
  6. Get media savvy – know how to get reviews from peers and media reviewers – get people talking about your book.
  7. Get busy speaking about your book – speaking and writing go hand in hand – you have to be willing to do both.
  8. KEEP BUSY redoing and reviewing all of these steps.

Amazon Best Selling Author StatusAnd finally – wait…  wait for the tipping point to happen.  It may not be immediate.  It may take a year or more.  It may not happen at all, and it may take a second or third book for you to become ‘popular’.   But like I already said… it won’t happen overnight.


I’ve Something to Say About The Current Mess of American Politics

I’ve got something to say. It’s about the media.   And it’s not pretty… in fact I’m going to use some colourful words.

This morning I watched an interview with a Republican candidate in the USA, discussing his personal disgust over Donald Trump’s actions and attitudes and how that not only makes him feel about Trump, leadership, presidency responsibility etc, but how it may affect his  ability to support his proposed own party leader.   He made a great statement towards the end of the interview about the media’s responsibility for what I’d like to call the ‘Current Mess of American Politics’ or CMAP for short.

You see what Senator Rubio has said is basically that while he has been campaigning for a few months now, making policy speeches etc, the media have all but ignored him until he finally decided to be open about his views on Trump and suddenly he’s headlining everywhere because the media see this as good for ratings.

And it’s true.  The only real news we’re even getting outside the USA on social media (and mainstream to a high degree too) is ‘what Trump is doing/saying now’, or ‘who’s saying stuff about Trump’.    So what does that tell us about the actual presidential race?  How is this serving the world population who actually want to know what’s really going on?  How’s Hilary doing?  Who’s her running mate again?  What’s Obama up to?

I also went to see the movie Spotlight a few weeks ago, and saw a representation of how real journalists identified, tracked down, and presented a story of human interest in Boston based on the Catholic Church’s cover up of Pedophile priests.   It’s a marked difference to the kind of dumbass journalist crap we get served up to us on a regular basis in this decade.  I wonder how die-hard investigative reporters are viewing this frenzied media ‘Trump Circus’.

How is it that we have allowed journalists to only portray the news that is sensationalized, delivered in bullet points and abbreviated headlines?  Why are we not calling to account the people who are charged with ensuring we know what’s really going on?

Being a journalist was (and I believe for many it still is) an honorable profession.  We globally allow (and encourage) our reporters to go places, talk to people, and learn about things including war, suffering, controversial information first hand, under a passage of safety (behind enemy lines) to ensure we are well informed and therefore able to make wise decisions. This has been the way of things for at least 10 decades.  We could trust journalists to tell it the way it is.  To ensure we could trust them and their view point or news facts, they are honour-bound to protect their sources, and to tell the truth.

What happened?

Why is Kim Kardashian’s body image of greater importance than breast feeding rights for mothers in public? Why is Donald Trump winning on popularity via the media over Ted Cruz?  You only have to turn on the TV and see Saturday Night Live, and John Oliver slamming the current politcal arena to see there’s a real problem looming.   But why are we so caught up in this junk-media and ignoring the real stories of refuges, war, missing children, violence in homes, poverty, and people who are actively doing something about these issues everywhere.

And most of all, why is it that with so much growing concern over the possibility of Donald Trump actually becoming the President of the USA, despite such blatant controversy and even warnings from his own party’s senator Rubio, why are we not seeing real journalists joining the fight for our rights to experience ‘real news’ and even draw comparisons over what’s happening in the USA and other countries in the past who have voted in village idiots and narcissists to head offices and the subsequent disasters that’s lead to.   Remember a guy called Adolf Hitler – a great orator who mocked, provoked the anger of the people into agreeing with his views and policies for change.

In my view – and I’m not a journalist, only an opinionated blogger – our media have fallen short of expectations in terms of quality news sharing for a long time now.  It’s time we the masses stopped allowing this to happen simply because news editors are under pressure to get ratings up, so that the profitablity is up for media moguls and shareholders.  Because really that is what it comes down to isn’t it!?

You decide!

What kind of world do you want to live in in 10 years from now?  Because the media will be ultimately responsible for the shape of things to come.


Inspiring Change In Your World

While reviewing a lot of Facebook posts lately, I have been interested in noting that the world is definitely changing. From one where people are fairly relaxed about important things in life, to where opinions are rife, videos common to portray things that are either just not right, or totally adorable.  Rappers are making their music mean more, poets are finding a firmer platform to share from, and entertainers are still just as popular as ever.  But – I noticed that even that has changed lately.   Did you see last week that  Rock Star PINK has weighed in on the body image debate for young women by criticizing Kim Kardashian’s attitude towards her own sexuality. And just about everyone from the First Lady of the USA to the woman I saw in the local cafe yesterday is making noise about breast feeding (vs pornography) in public. There’s even a whole lot of mud (yes I’m watching my language) slinging about Donald Trump, the Republicans vs the Democrats, and people’s rights and responsibilities about voting in elections.

Yes the world is changing.

How much are you being part of the change you want to see in your corner of the world?  

Regardless of how big or small your corner may be, if you have something to say about it, there has never been a better time to be heard.  BUT – how many voices do you have to rise above to be heard?

Spread the Word

Spread the Word

Twitter, You Tube, Face Book, Instagram…  the mainstayers of social media are increasingly popular – it’s never ending.  However, there is a flaw with this.   Facebook at least is continuing to update it’s algorithms and affect what you can actually put out into the public domain or even share with your friends without boosting (that means paying for) traction for your messages. Unless you are already someone ‘famous’ enough to feature on enough feeds for your viral-ability to rocket it can be a very hard climb to get to the top of someone’s news feed and create a stir about anything worth mentioning.  Twitter is now dominated by images without which your message is totally lost, and YouTube and Instagram posts are so crowded it’s almost too hard to get there and find what you’re looking for unless you know your way around really well and have the time to surf for a while.

I’ve managed to somehow not see or hear the news channels for nearly three weeks now – mostly by accident, although I don’t make a point of watching the news on a regular basis anyway as I prefer to not hear all the negative reports about shootings, accidents, muggings, and rampaging political agendas as a daily part of my diet.  However, while I used to say that I’d get any serious news on Facebook if I needed to made aware of it, even that is not true any more.  Instead of being made aware of the most devastating tropical storm ever recorded in the South Pacific last week (the one that has devastated Fiji) instead I’ve been inundated with Trump-isms and puppies.  How does that work exactly?

Inspiring change in your world sounds complicated but it’s very simple really

The more people you know, who also know you, and take an interest in your views, your fun-stuff, or your quips and quirks, the further your message will go.  I have a lovely friend who is out there doing a lot of great work towards raising self esteem among women. She posts fun videos, inspirational quotes – many of which are her own original ones – and long conversations with the universe that further balance out reviews of her life and what’s happening there every few days.  She works her social media resources to actively try and make a difference in the corner of her world she has claimed as her own to help change.   She gathers people together in rooms to hear her wisdom, and teaches them to laugh as themselves, and love themselves more every single day.

There are countless people out there doing exactly that.  Identifying a corner of their own world they want to improve, like a gardener finding a whole park that needs weeding a little and taking ownership of it, along side a few others in each plot of land, taking out the pesky and irritable weeds that bring humanity down and replacing them with flowers, vegetables and fruit to serve, nourish, and flourish with colour and positive new ideas and ways to live.

It’s a great time to find a mission, share your passion, and enthusiastically challenge the status quo over something.   So go on – get busy. Inspiring change in your world is far more invigorating than sitting around waiting for the six o’clock news every evening.

And be sure to share your stories as you go…


Typewriters and Creativity

Remington Typewriter

My new old Remington Noiseless Typewriter

Last week I brought an old Remington Typewriter – it’s gorgeous – circa 1920s, and clearly once used in banking so probably not one that was ever used by a legendary novelist!  But I started thinking about typewriters and creativity.  I wondered if there was a link to those great old classic stories and brilliant journalism and the invention of the computer.

You see ‘once upon a time’ was penned first with a quill, then we moved to pens with ink in them, and about a hundred years ago, typewriters sped things up a bit.   In actual fact, according to Wikipedia Typewriters had been invented way back in the early 1700s by a man named Henry Mill, then throughout the 1800s various forms were created but the first commercially viable version of the typewriter was invented by three men in Milwalkee Wisconsin, Christopher Latham Sholes, Carlos Glidden and Samuel W. Soule.    But I digress….

Now, the computer has taken over, and one of the side affects of writing on the keyboard is speed.  And this is not always a good thing.

Have you ever started typing so fast that your brain was going faster than your fingers, and you found that your mind was stifled by having to correct what you were typing?  Or that your thoughts were crowding through your fingers so fast that you almost lost them on the way down?   Yeah, I get like that sometimes.  



The Question of Typewriters and Creativity

The thing with typewriters was that you could type at a reasonable speed, but not at the extraordinary pace that we can now on a laptop. Time to ponder between words may have played out very well for Agatha Christie and Napolean Hill back in the day.

My new old Remington beckoned to me from across the room at an antique show, and I forked over $120 for it (probably many multiples of dollars more than it originally sold for) and carted the very heavy machine away to the car, dreaming of all I might have written on it in another age.  I also pondered what may have been created on it during it’s lifetime of active use.

The reality is, I hated typing at school, because the perfectionist in me couldn’t stand making errors and having to use white-out or typex on the pages.  Cancel and delete before even printing the page is a wonderful thing.  Especially now that I type faster than I think sometimes.

But the question remains in my mind – is creativity the opportunity cost of speed for a writer?



Can You Write a Book in Only 48 Hours?

I’ve recently been hearing about publishing coaches who offer to help people write a book in only 48 hours.   Intrigued I looked into this further and am surprised to find this really is a trend. However, having written, published, co-authored, and developed dozens of quality books in the last 10 years I can honestly tell you that there is a process, and it’s a reasonably lengthy one. Significantly longer and more complex than what can be achieved in under a week.

How long does it REALLY take to write a book?

Well some would argue that you can simply write a book by planning a few sexy chapter headings, dictate your material then give it to a publisher.  That does sound like a very good short cut way to become an author.  However the reality is that getting your content out of your head is only a small part of the process.

For a start, there are LOTS of barely average books hitting the market every day.  Millions of new titles are being released every year.   If your book is going to even see the light of day, it has to be good.  Your content has to be far better than average, well edited and reader friendly. Without these boxes ticked, there’s a very high chance that your book might even do the opposite of promoting you positively to your market.

Your relationship with your publisher and editor can make or break your chances of success as an author. Transcribed spoken material reads quite differently than written content.   For example:

  • If I’m going to speak this sentence, it will sound like:  Loved meeting over dinner th’other night; great range of options on the menu too. 
  • Written it is more likely to be:  I Loved our chance meeting on Wednesday night.  I was really impressed with the range of options on the menu too.  

Subtle differences, but when you are reading a lot of text that is not well written, after a while it becomes annoying and sometimes even hard for the reader to remain focused.  That’s because we are taught to read differently than the way we hear.  We process the information slightly differently too.

I’m not saying that voice recording your material is a bad thing. In fact, for many writers it’s a preferred option for getting ideas out of their heads.   However, just having those recordings typed up, without a good editing process in place will show your book very quickly to be of sub-standard quality.

Remember this – if your readers are regular readers of anything, they will be discerning readers.  Your professional reputation is at stake if you don’t measure up and put some real effort into conveying your expertise in a way that represents quality sharing.  


The Publishing Part of the Process

If you then want to present your manuscript to a publisher, there’s a series of editing steps and submission preparation you need to go through in order to attract positive feedback and opportunities from publishers.   They will not publish anything sub-standard either – their reputations are based on quality publications, and it’s not worth their while messing with this rule.

I’ve worked with a number of agents and publishers over the years – and even cooperative publishers (a cross between traditional and vanity publishing companies) will be very careful about what they associate their names with.  In one instance when I was negotiating an opportunity for a well known Australian Author to start working with a USA based Cooperative Publishing house, their concerns were met by three factors equally: 1) the author was living in the USA and working successfully as a professional speaker there, 2) she had already sold 30,000+ copies of her book in Australia, and 3) she had exceptional quality reviewers comments already for the revised USA edition.   Without these three factors, they were not interested, even though she had established herself as a highly successful author/speaker Down Under.

You may prefer to self publish, or work with a collaborative publisher – someone who guides you through the process, takes care of much of the donkey work associated with publishing processes, and still leaves you in charge of ‘owning it’.  Either way, there’s a number of  steps in the process to work through and it will take time.

By the time you have written your draft  which can be as short as eight weeks, although I’ve known  some books come together in only about six weeks to first draft stage,  then you have to allow even a minimum of editing time of four weeks by the time you make revisions, corrections, and review it again.  Then you will have to allow for typesetting, design, covers, and the extra pages such as About You, Acknowledgements, Indexing, Forewords, and Reviews.

A Word on Reviews When You Write a Book.

Just having reviews for your work is not the same as having reviews for your book.   Taking the time for people to actually read even parts of your book and writing (and that includes signing off on) a review comment is worth doing well.  Just because you helped someone as their coach or consultant, does not mean you can take their testimonial for your work and put it on the back of your book.  It’s a different thing.


A Good Strategy is the Key To Your Success as an AUTHORity

If you want to write a book for the sake of saying you are an author, and are prepared to put some effort into making it an excellent representation of your expertise or wisdom in any area, then why would you short change your readers with substandard output.  It’s a big deal to write and publish a book.  There are now dozens of ‘publishing coaches’ in the marketplace all vying for your money and most make big promises about how easy it can be to quickly become a published author.  They are wrong.  It’s not a quick fix option, it’s a serious marketing strategy that needs to be planned and executed well.

You also need to consider what you’ll do with your book once you’re published. How is it going to be used to leverage opportunities for work, contracts, speaking engagements?  What  will you do to promote and distribute your book?  How will you make it available to your potential readers?

Having a good strategy for writing your content, publishing it, and then delivering it to your market is worth doing well.  As with any part of your business, a plan is something you can work with, set goals with and measure outcomes against.

Ask yourself this – do you want your book to be something that could help to get you a TED talk, or a Rotary Breakfast talk?


Happy Writing,

Dixie Maria Carlton


PS – If you want to know more about how to write a book and publish it, then you will find Idea to AUTHORity very helpful.

The Value of a Good Author Amazon Ranking

The Value of a Good Amazon Ranking

Did you know that every time you read a good book, and DON’T put a review on the author’s page on Amazon, an author fairy dies?  Ok, so maybe that’s a little Peter Pan-ish, but you get the picture right?  This is about encouraging you to take the time to give a star, and maybe even write a one-liner about every good book you read.   Why? Well aside from the whole issue of an Amazon Ranking, the first and best reason is that it rewards the enormous effort that the author and his or her team have actually put into to making the book read-worth in the first place.

Amazon Ranking ImageJust writing a book is only a very small part of the process – there’s editing, design, reviewing, formatting and few other things that go into taking a manuscript from raw to published.  Good authors take the time to ensure their work is presented and published in the best possible form so that you the reader don’t have to stumble over mistakes, grammatical errors, and formatting malfunctions.

The other reason is that every time you do post a note or rate a book on Amazon, the author’s Amazon ranking goes up just a little.  It’s not always only about how many copies are sold, it’s also about how popular a title is and the best way to gauge that is by seeing what people write about the work done.  If Amazon likes the results of the Author’s efforts, the reward is to give a nudge along on the search-ability and ranking figures.

Just a minute or two to acknowledge you enjoyed a book (or not) will affect the author ranking, and that in turn can affect sales potential. So why not do the author a favour and rank their efforts.  

The other side of this is that when you take another minute or two to actually write something about the book – even just a few words, like Continue reading

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