Stories make the Facts Sticky. You are more likely to be remembered for sharing a good tale about something, than just reciting the relevant facts of the matter.
There are several things to consider when sharing stories for marketing purposes. In this short workbook I'll take you through how to do the basic identification of good stories to share, ensure they are relevant, and discuss how to get them put to work for you.
Whether you're sharing case studies, or personal stories, this workbook will help you get clarity and value out of identifying how and where to get the most out of the stories you have to share.