he Tri-Variant Framework™ is what I use to teach authors how to get their best information OUT of their heads, and into a useable format that will work hard for them to:

  • Validate and Profile their wisdom, expertise, and experiences as a book, and across other platforms too.
  • Create a reader friendly structure that ensures easy and enjoyable experiences for their readers/audiences to dive into.
  • Extrapolate out that content easily to use as articles, posts, blogs, and presentations.
  • Make it easy to test the content and prepare it for editing and production, ahead of publishing as a book.

I’ve been working on this, refining it and teaching it since around 2006, but more recently since 2018, it’s become the cornerstone of many of the books I have helped authors with, including many award winners, finalists, and best sellers.


What exactly is the Tri-Variant™ Framework?

In simple terms, this is about a 3 part book, each with three chapters, which in turn each has 3 sections.

The book ends up being a 25-35,000 word book, or around 140-180 pages, and has extra value pieces inside it that I call ‘breadcrumbing’ to ensure that the reader takes action, and the author gets to help with that process, so that the book is not just read and then nothing further happens.  And, it also helps to ensure the book is read fully, not stumbled through and discarded at the 3rd or 4th chapter.

It’s three parts and it’s a solid framework. That means it underpins the framing of the content so that it’s robust and workable.  Plus there’s a lot of variation in the process, because every book is unique, but in a way that still maintains the structural integrity of the content plan. 

If you’d like to better understand this process, and you’re thinking about writing a book, that you can also use to extend into articles, blogs, social media posts, and even your presentations, then my latest book, Start With the Draft explains it very well. 


Start With the Draft

How to easily plan and write a non-fiction book using

the Tri-Variant Framework for Content Curation


My latest book is now part one of a series for authors wanting to know exactly how to plan, write, then produce and publish a non-fiction book that works harder as a marketing tool.  Start With the Draft is packed with the easy planning process for content curation, using the Tri-Variant Framework system.