The WHY behind your What, where, who, how….

I got to thinking a while ago – everyone talks about value, and values, and core values, and most people get it all mixed up. So I thought about writing an article about my view of these, having incorporated these things into a lot of the work I’ve been doing (as a coach, consultant, parent, human being who connects with others…) for the last 20+ years since the concepts of these were first fully explained to me.

That idea grew over time and when I finally started to write, I ended up with a whole book about it… I know – that’s typical of me right. But, the point is, I have developed some specific ways to ensure identifying your values vs CORE values, and needs (beyond trust, honesty, respect etc) and how they really do impact on you every day, in business, family, daily life, in all areas of our lives.

Some of what I’ve written is going to push a few buttons, and most will have you think really differently about what drives you. The why behind your what, where, who, and how you invest your time, energy and attention.

This is not just a business book, it’s not really a self help book either.

It’s a book for all people who really do want to have a better relationship with themselves, their friends, family, and colleagues. 


“… a compelling and insightful guide that explores the transformative power of core values in both personal and professional spheres. With a blend of practical wisdom and relatable anecdotes, Carlton delves into how identifying and embracing core values can lead to a more purposeful and fulfilling life.

Through relatable stories and relatable examples, Carlton illustrates how core values serve as a compass, guiding decisions, behaviors, and relationships. Whether in the context of business ventures or personal relationships, the author emphasizes the significance of aligning actions with values to create a solid foundation.

What sets “That V Word” apart is its accessibility. Carlton’s writing style is engaging, making complex concepts easy to grasp. Her passion for the subject shines through as she encourages readers to introspect and identify their own core values.

The book’s practical exercises and actionable insights provide readers with the tools they need to apply the principles of core values to their lives and business ventures. Carlton’s approach empowers readers to take charge of their own journey towards authenticity and success.

In a world where authenticity and ethical behavior are increasingly valued, “That V Word” is a timely and relevant resource. Dixie Carlton’s book is a valuable read for anyone seeking to align their actions with their beliefs, both in their personal lives and within the realm of business. Whether you’re an entrepreneur, a professional, or simply someone looking to live a more purposeful life, “That V Word” offers a roadmap to building rock-solid foundations based on values that resonate with who you are and what you aspire to be.   Lamanda Johnson on Ebook Fairs

Buy it on Amazon before the 20th August and here’s my promise to you:

  • My promise to you is this – if you buy this book on pre-order and you download the free extra resources, you can have one of 10 free coaching sessions with me about this topic. That’s worth $250… FREE.
  • And my other promise is this – if you don’t feel that the $2 Pre-launch special price is worth it – I’ll send you double your money back. Seriously!

How many authors promise that for their books?

About That V Word:

Many people talk about values as being ‘respect, honesty, truth and integrity. Dixie Carlton challenges this in ways that will make you think differently about what your values really are, and what it means to be in or out of integrity.
Get ready to embark on an exhilarating voyage through the realm of values and core values. Prepare to discover the very essence of what makes us human – our values, core values, virtues, and how these help us or hinder us in decision making every day.
Explore the profound impact values have on personal growth, organizational culture, and brand success, as well as family life and relationships.

  • Unravel the significance of values as the bedrock of authenticity. Unleash your true potential and align your actions with your core beliefs to live a purpose-driven life.
  • Discover how to identify and lean into shared family values to create stronger bonds and better understanding across the generations and relationships.
  • Dive into the secrets of developing a thriving culture through shared brand values.
  • Learn how to craft a compelling brand identity that resonates with your target market and drives long-lasting customer loyalty.

Embark on this extraordinary expedition into self-discovery:
This book offers practical tools and insights to help you identify, understand and embrace your core values, leading to a more fulfilled and purposeful life, so that you can stand in your power and leave a lasting legacy. By embracing the power of values, you’ll not only shape your own future but also leave a positive impact on the world around you, making a difference for generations to come.


1   The V Word Conundrum
2   Self-Worth and Personal Value
3   Good old fashioned family values
4   We give value, but we have values
5   What Core values are
6   Your top core values
7   The needs component
8   That old ‘Integrity’ chestnut
9   Principles and virtues
10   Why we need to teach our kids about values
11   Relationship values
12   Company values
13   Displaying and living your brand values
14   Recruitment and company values
15   Leadership and values

149 pages – Bonus Resources Included 

That V Word is also available at all book stores or online stores including the following: 

Remember – if you can’t find it on your local bookstore shelves, ask for them to order it in. 
They can only hold limited stock of all the millions of books out there each year… 🙂