Dixie’s Most Popular Non-Fiction Books

 

Advertising, Branding & Marketing 101

Understanding how SMEs can get better results from all your marketing and advertising efforts

The REVISED EDITION 2024 has an entire chapter devoted to using AI for assisting with marketing content planning, research and more. 

When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and branding. This book covers the basics of each of the key areas of marketing and branding, including:•Identifying Target Markets•Marketing and Brand Planning•Media and Promotions•Websites and Social Media•Customer Service Essentials•Gaining Repeat and New Business•Building Your Reputation Through Public Relations

This book will help you to understand the basics of business and marketing plans, branding, image, customer service and public relations so that you can grow your business through simple and smart marketing practices. Getting the basics right can make such a difference to the outcomes. Measuring the results of your advertising can lead to effective decision making about what to spend and where to invest your marketing budget.

When you understand ‘how it works’ you get a lot more punch out of your advertising and marketing campaigns.

Advertising, Branding, and Marketing 101

Feel free to read a few sample

chapters … just click the links above.

Bonus tools and templates included and updated for 2024

If you are in business for the first time, or the 100th time, getting your marketing right and understanding the basics is going to save you a lot of money in experimenting, time wasted in taking pot shots at advertising, and frustration when you find out how much easier it could have been to get it right the first time.

Dixie Maria Carlton has helped dozens of businesses, entrepreneurs, and managers to sort out their marketing plans, get them free and low cost publicity, and to rise to the very top of their industries by using their resources, reputation, and brand differences to stand out from the crowd. This includes helping them several clients to become national and international award winning specialists in their industries.

NEW RELEASE!

The Difinitive Book on Values
How they impact on life and business every day.

That V Word launched on 17th August - for full details, please click over to the full page dedicated to this book.

Books dedicated to authors and the entire publishing process!

If you want to write, speak and master the craft of storytelling for business and marketing purposes… The Idea to Authority Series takes you through the Before, During, and AFTER you write and publish a book!

Because we keep having the same conversations with authors who needed to know what the difference is between writing and publishing based on various options – and it’s all pretty confusing out there lately. So enjoy this short story on what your author journey might look like based on the choices you make right at the start.

Before you even START to write your FIRST book…

Read this one!

AUTHORITY ISLAND – Why some authors become authorities and others just write books!!! 

Whether you’ve already started to write, are still thinking about writing, have written already, or are anywhere on the road to publishing a non-fiction book, this book will guide you through the process. From starting, finishing and polishing your manuscript, to understanding the self publishing vs traditional publishing models and then handling your marketing and distribution challenges you’ll find out how to AVOID Expensive learning curves and traps for new authors!

With the experience of publishing, marketing, and distributing dozens of non-fiction books in the last 10 years, Dixie Maria Carlton openly shares all that she’s learned about the process of going from Idea to Author-ity that will save any author time, significant money, and frustration when faced with “I wrote a book – now what?”

Having helped more than 200 authors, to write/publish/market/distribute and get leverage on their books, Dixie knows what it takes to get from just having a ‘gem of an idea’ all the way through to actually earning an income from writing books and using them as a paid expert or thought leader. A strong background in promotional marketing, social media, and being entrenched in the global professional speaking industry for many years, Dixie and knows how it all fits together too.

Don’t just take our word for it….

This book is a masterclass of how to use story to educate the reader on the critical difference between being an authority and just writing a book. Simply a MUST READ for anyone who is serious about sharing their wisdom by writing a book. Steve Lowell, CSP 2021-22 President Global Speakers Federation, and Co-Founder Deep Thought StrategyTM

“I love the title of this book because it is so true! If you follow Dixie’s wisdom you will create a book that positions you as an authority, not just an author!”   Keith Abraham, CSP, Founder of Passion for Excellence, and Best Selling Author

“Authority Island is a must-read book for anyone considering becoming an author and writing their first book.” Adam Houlahan, 5xAmazon Best-Selling Author

Don’t ‘just start writing’ a book… until you have a plan, starting with the end in mind!

If you want to write a book, whether you plan to do this yourself, or find a book ghost writer to help you, you need to start at the very beginning. Start with the Draft. The first draft of a non-fiction book is not something you can just ‘magically do’ without a plan. So, here’s how to do the first things first, and start with the draft of your manuscript, by working through the easiest planning process to get that content out of your head and into the hands of your readers.
This book takes you through the preplanning – who your readers are, why they want this book, what you can do to help them take action making changes, and what kind of book it will be. Then you develop your contents using the very easy 
Tri-Variant FrameworkTM that Dixie Carlton has been using and teaching for more than 15 years.
Start with the Draft is also about how to start with the end in mind, so that your non-fiction manuscript draft can work hard for you as a marketing tool beyond the book you wish to write.

This book also covers:

  • how to avoid the top mistakes authors make,
  • how to overcome writers block,
  • the value of pre-formatting your book draft,
  • how to prepare it for the editing and production phase
  • how to test content with beta readers before you finish writing a book.

A step-by-step easy process for planning, writing, and preparing a nonfiction book ready for publishing.
Dixie has worked with more than 200 authors, assisted in the publishing of at least that many books, across multiple genres and many have become best selling titles, award winning profile tools for authors who are leaders in their industries, across a range of topics.

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From Idea to Authority

Whether you’ve already started to write, are still thinking about writing, have written already, or are anywhere on the road to publishing a non-fiction book, this book will guide you through the process. From starting, finishing and polishing your manuscript, to understanding the self publishing vs traditional publishing models and then handling your marketing and distribution challenges you’ll find out how to AVOID many expensive learning curves and traps for new authors!

With the experience of publishing, marketing, and distributing dozens of non-fiction books in the last 15 years, Dixie Maria Carlton openly shares all that she’s learned about the process of going from Idea to Authority that will save any author time, significant money, and frustration when faced with “I wrote a book – now what?”

Having helped more than 200 authors, to write/publish/market/distribute and get leverage on their books, Dixie knows what it takes to get from just having a ‘gem of an idea’ all the way through to actually earning an income from writing books and using them as a paid industry expert or thought leader. A strong background in promotional marketing, social media, and being entrenched in the global professional speaking industry for many years, Dixie and knows how it all fits together too.

From Idea to Authority: Write, Publish, Promote a Non-Fiction Book to Promote Your Business

 

That Sex Book 

There are two kinds of people in the world – Those who think sex is important… and everyone else.

We turn fifty and then what happens?

The jokes start, about what doesn’t happen anymore. Sex and dating is hard enough at any age without the added assumptions that we’re all too old for it. Especially because as it turns out, we’re far from too old… in fact many of us are enjoying the best sex and more fun in our relationships than ever before.

50 is the new 30 it seems, and Dixie Carlton has set out to explore exactly what that means, vertically and horizontally. From endless conversations, with all kinds of people aged 50 and over, she has determined who is doing what, what the ‘new normal’ might be for many of us and delivers it in a chatty refreshing way. She’s not a former sex worker, or a trained sex therapist, just your everyday ‘girl next door’ – although sporting a few extra wrinkles now – and a passion for starting conversations about all the fun we’re having in our mid and later years.

Dixie shares:

  • •Spontaneity tips and dating tricks,
  • •Seduction ideas to enhance any meal,
  • •A basic road map to finding hidden sensual pleasures,
  • •How hairdressers can identify who’s getting it and who’s probably not,
  • •Exactly why some of us are walking around with extra satisfied smiles.

Chapters also include what happens when there are children or potential step children to consider, and preparing your kids for the likelihood of you dating again some day. How to navigate dating sites, and top tips for how to easily have those really awkward conversations about intimacy.

Whether you’re married, single, or somewhere on the journey to changing either of these states, this book will help you rethink and refresh your sexuality in your middle and later years. At the very least – this book challenges the way we talk about sex, with each other, our friends, our kids, our parents, and with ourselves.

The Taboo Conversations AKA That Sex Book: How to talk about and get a hot sex life after 50

Feel free to read a few sample

chapters … just click the links above.

Dixie has several books of both Fiction and Non-fiction and all are on Amazon, are often also found in Libraries, online and bricks & mortar book stores, and you can also access some of them via the online STORE on this website, along with a range of resources and tools.  

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