by Dixie Carlton | Jun 7, 2022 | Book Marketing
I remember an advertising campaign a few years back featuring Rachel Hunter for Pantene. The catchphrase was -with a cool shake of her golden locks -‘It won’t happen overnight, but it WILL happen. That line became a cliche way faster than it took to work...
by Dixie Carlton | Nov 20, 2022 | Writing Inspiration
I’m often asked to help people with the publishing of their books, and I love to do this work. But first, I believe you need a great manuscript and if you’ve already written your book and it’s ready for publishing that’s fantastic, but first,...
by Dixie Carlton | Nov 5, 2022 | Book Marketing, Writing Books, Writing Inspiration
Here’s the thing… and yes, there’s a thing. I don’t understand how people who are charging megabucks for their expertise, or their services, and are amazing at what they do, are still stuck on the idea that a book created in 10 seconds flat is...
by Dixie Carlton | Aug 7, 2022 | Writing Inspiration
Common Questions by Authors I was talking with an old friend this week, who is one of the most knowledgeable retail marketing specialists I know. He’s written a number of books over the years, but his self publishing skills are by comparison, almost non-existent. ...
by Dixie Carlton | Jun 22, 2022 | Business Communication
Stories make the facts sticky. That’s a fact. We have used stories through the ages since time began, to ensure histories were known, to warn children of dangers, and to inspire others to stretch and take courage when needed. But how do you share great stories to...
by Dixie Carlton | Jun 12, 2022 | Business Communication, Writing Inspiration
The Importance of a Curious Mind Some of us are naturally curious – and for an author, that’s really important. To want to dive deep into a topic, even one you don’t necessarily write about yourself, will help you to develop your own way of articulating your...
